search engine optimisation is simply the process of trying to get your website in the number one spot in the listing for organic listings in google, and this is done by identifying key phrases in title and text and having it in bold a good example of this would be the site: http://www.innov8t.ie/index.html
for the few of you reading this that don't know about SEO here is a video: Search Engine Optimization SEO Tutorial.
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